![]() ![]() ![]() ![]() The narrative includes profiles of designers Emmanuel Ungaro, Giorgio Armani, Ralph Lauren, Tommy Hilfiger, Donna Karan, and Zoran, as well as retailers Marshall Field and the Gap. Above all, it is the story of the triumph of marketing. It is an arc from class to mass from art to commodity. It is an arc from when "fashion" was defined by elite French designers whose clothes could be afforded only by the global socialites-but whose designs were copied and followed by everyone else-to the point where the rules are set by the consumers, and the designers must follow them. World War II and the sweeping changes that have taken place as the century ends. ![]() Her book traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of prjt-a-porter post. Teri Agins, however, covers the fashion beat for a publication that does not rely upon fashion advertising-and she is thereby uniquely unfettered and able to finally tell the whole truth about this gigantic, flamboyant, and endlessly fascinating business. Yet there has never been a book of solid, hard-hitting, uncompromising business/cultural/social journalism on this subject-because the fashion press is subsidized by the very industry it covers. Fashion is a multibillion-dollar international business it permeates our lives and our economies. ![]()
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